THE TUSCAN TOURISM MEETS THE WORLD – buyTuscany – FLORENCE 13-14 OCTOBER 2014
Less than a month and the world of tourism will make a stop at the Stazione Leopolda in Florence to learn about and buy the tourist offer of Tuscany. On October 10 next back, in fact, Buy Tuscany, B2B event created in 2009 by the Economic Promotion Agency of Tuscany, Toscana Promozione, with the aim of facilitating the meeting of the regional tourist offer and international trade. Expected in the city 130 buyers from 34 countries and 140 Tuscan operators.
Among the main novelties of this edition the introduction of the “Shopwork – the question arises offer “, dedicated to the trade press, Tuscan operators and stakeholders who will have the opportunity to “listen” to the representatives of the main International Tour Operator. An opportunity to learn about new scenarios of international tourism.
Among the most popular travel products seek from buyers who will take part in the event: City of Art, Countryside and Sea. The latter, in particular, in combination with the active tourism. Before the Florentine day of trading, the most important player among the 130 invited buyers, will participate in three tours organized by Toscana Promozione in the region to get to know “in person” the tourist offer of Tuscany.
Now in its sixth edition, Buy Tuscany is the B2B event organized by Toscana Promozione.
It is scheduled for Tuesday 14th of October 2014 and it will be held in Stazione Leopolda in Florence.
It is developed with six themed areas, representing different categories of products and services:
Tuscan tourism operators will exhibit with fixed workstations, while buyers will go meet them according to previously booked appointments as well as open sessions.
The six areas of Tuscan suppliers are the following:
Art Cities & Towns
Country & Flavours
Relax & Wellness
Sun & Sea
Active & Outdoor
Set up in 2009 as part of a project developed by Tuscany’s economic promotion agency, Toscana Promozione, Buy Tuscany aims to foster links between the region’s tourist industry and the international trade.
Buy Tuscany is held in Florence every year.
Figures from the 2013 edition
135 Tuscan sellers and 135 international buyers from 34 Countries