Florence Events: BTO 2012
In Florence is coming of the most important event of the Italian tourism industry, the 2012 edition of BTO (Buy Tourism Online). The location is the Fortezza da Basso exhibition space that will host during the weekend of 29 and 30 November a series of meetings, presentations, debates and training sessions.
A Must-see event for tourism experts and enthusiasts. The 2011 edition has counted 2,947 participants, 176 speakers [44 in 2010], 91 events, 108 journalists, and 179 young students and bloggers. During the first day there will be the presentation of the Social Hospitality Awards, an award for the best ideas in social media marketing among entrepreneurs in tourism and hospitality. The program includes a series of seminars called “Toolbox”, where issues will be addressed by real experts in meetings lasting 50 minutes each. The BTO (Buy Tourism Online) is therefore an event not to be missed to deepen their knowledge of the online travel industry and its future innovations.
A unique opportunity to spend a few days in the historic city of Florence visiting museums and historical tourist sites, staying in one of the hotel chain Ars Hotels.
