Florence attractions: Fragranze event dedicated to olfactory culture

This year Florence will host again Fragranze, the fair event with its sight pointed on olfactory culture, organized by Pitti Immagine. It will take place at Stazione Leopolda from Friday 14th to Sunday 16th September 2012. The international showroom dedicated to scents come to its 10th edition celebrating with timeless smells and perfumes.

The new and exclusive Fragranze layout, inspired by the theme of journey and designed by Alessandro Moradei, suggests a curious parallel between music and sense of smell, with perfumes created following traditions by international designers, result of continuous research, accurate selection of natural ingredients and craftsmanship, as guarantee of amazing artistic compositions.

Moreover, the fair event will contain two sections:

Spring, dedicated to new brands and scents, released during this event.

Charms, the space that presents a refine selection of proposals from the world of accessories (jewels, scarves, personal and home accessories), necessary elements of today’s lifestyle.

If you don’t want to miss the chance to visit this unique fair event, come to Florence and book a room with Ars Hotels chain.